Client: Microwave / Year: 2011
Organized by Microwave, ‘Invention & Intervention’ is a power showcase for 5 emerging new media art artists, aimed to introducing them to the public and to show a new perspective of new media arts to the audiences.
The event consisted of exhibition, symposium and performances. It illustrates the nature and role of New Media Art in our daily lives; technology is an invention intervenes with our perception, and human activities project how technology affect lives.
We have introduced a typeface for the invent, each alphabet has details recalling and reflecting the relationships between invention and intervention, the type set is driven by 4 main cores, including ‘combination’, ‘integration’, ‘contrast’ and ‘dynamics’.
On top of the typefaces, 5 face icons were made with the elements of the type, the icons were the portraits for the 5 artists, to echo with the theme with striking graphics, we aimed to present the event by character of the artists rather than their works.
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客戶：Microwave / 年份：2011
由微波國際新媒體藝術節於2011年親手打造、《發明π―香港新媒體藝術樂園》讓五位本地新媒體藝術家演奏實力，以藝術品出發連結一場前衞精采的現場觀感演出。
項目的視覺形象由字體出發，揉合了「組合」、「集成」、「對比」和「互動」的概念、並應用於各宣傳物品之上。此外，動用了字體的筆畫細節，我們為五位新媒體藝術家繪製了獨一無二肖像，為整套視覺形象帶來焦點。
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www.microwavefest.net/ii
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