Client: Center for Entrepreneurship, The Chinese University of Hong Kong / Year: 2011-2012

The Hong Kong Social Enterprise Challenge (HKSEC) is a social venture business plan competition organized by the Center for Entrepreneurship of The Chinese University of Hong Kong. Aimed to educate and encourage students to pay attention to social issues and employ a creative solution through entrepreneurship.

In 2011, we were asked to create a new identity for the event and the visual identity for the theme of the year. Based on the ‘Triple Bottom Line’ business standard, the logo of HKSEC is formed by three pillars grouped by hexagons, in which hexagon (hive) is a symbol for team building and unity in nature.

‘What is Good Business’ is the theme of the year. Good Business is something good for the society, just like harvest. A fruitful image is the best picture for a social enterprise. By making use of the elements from the HKSEC logo, we constructed a set of graphics as the visual identity for the year’s theme.

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客戶：香港中文大學創業研究中心 / 年份：2011

由香港中文大學創業研究中心主辦，香港社會企業挑戰賽（HKSEC）是一個招募創建社會企業營運計劃的比賽，旨在教育學生及年青人留意社會現象，並透過創業去解決社會問題。

透過分析HKSEC比賽性質及方向，milkxhake為HKSEC設計了一套嶄新的視覺形象。以企業的「三重底線」(Triple Bottom Line)為基礎，運用富結構性和代表社區團結的正六角形，構成了HKSEC的識別標誌和2011年主題－「好生意，生意好」。生果和豐收盈盈的樹木，正是優良社會企業的寫照。